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Getting Started

Yassir
By Yassir
• 19 articles

How to Manually Install TikTok Pixel on Shopify?

To run TikTok ads, you must install the TikTok pixel in your store. If you can't use the official TikTok app because it is not available in your region, don't worry—you can still install it manually. Create Your TikTok Pixel To install your TikTok pixel, you need to create it first. You can do that when you follow these steps: - Open TikTok Business in a new browser tab. - Log in to your TikTok account (or sign up if you haven’t yet). - Once you’re in, look for Tools in the menu and hover your mouse over it. - Click on Events, then hit Web Events. - Now, find Create Pixel and click it. After you create your TikTok pixel successfully, you need to set it up. Set Up the Pixel Follow these steps to finish setting up your pixel: - Pick Manual Setup (skip the Partner option). - Click Next. - Give your pixel a name. - Hit Next again. - Now, choose your event settings - Click Next when you’re ready, then Finish to wrap it up. You can find more details on how to create a TikTok pixel here: Install Your Pixel Manually Once your pixel is fully created, you can proceed with installing it in your store. Here’s how to install it in your Shopify store manually, step by step: Step 1: Copy Your Pixel Code - Open your TikTok Business dashboard and go to Settings. - Find the TikTok Pixel section and hit View Base Code. - Copy everything in that box. Step 2: Drop the Code Into Your Shopify Theme - Log in to your Shopify admin. - Go to Online Store, then Themes. - Click the three dots next to Customize and choose Edit Code. - Look for theme.liquid on the left and open it. - Find the tag in the code. - Paste your TikTok pixel code right between and . - Click Save. Step 3: Add the Code to Checkout - In Shopify, go to Settings, then Checkout. - Scroll down to Additional Scripts. - Paste your TikTok pixel code in there. - Click Save. Great job! Your TikTok pixel is now live on your Shopify store, ready to track events and conversions right away. If you ever want to tweak your pixel or update events, just log back into your TikTok Business account. You’re in control.

Last updated on Feb 19, 2026

What is Easy Ads for TikTok?

Easy Ads for TikTok Ads is the #1 advertising app on the TikTok App Center. The app is designed to help advertisers launch high-converting TikTok ads easily. It creates a complete advertising campaign to drive sales, and the best part is you don't need to have any marketing expertise! Shopify merchants can install Easy Ads for TikTok via the Shopify app store here: Easy Ads for TikTok on the Shopify app store. | If you don't have a Shopify store, you still can install Easy Ads for TikTok via the TikTok app center here: Easy Ads for TikTok on the TikTok app center. Key Features - Easy-to-install: With one click, you install Eash Ads for TikTok in your store and start creating your winning ads. - Effortless Setup: In Easy Ads for TikTok, you create effective ads in only 3 steps. The easy-to-navigate interface makes creating ads easier than ever! You don't need to burn hours learning how to make effective ads with Easy Ads for TikTok. - AI-Powered Optimization: Use AI to generate engaging ad copy and optimize audience targeting and budget allocation. This helps maximize your ad performance while saving you time. - Personalized Ad Creatives: Upload your video to run powerful ads and boost sales. - Intuitive Dashboard: Thanks to the Easy Ads for TikTok's clear, intuitive dashboard, you manage the key performance metrics—impressions, clicks, and orders. It allows you to quickly adjust your campaigns and scale them with detailed breakdown of the most important data. How To Start Using Easy Ads for TikTok 1. Setup & Onboarding: Install the Easy Ads app on the Shopify app store or on the TikTok app store, activate the free trial, and connect your TikTok Ads Manager. 2. Product And Creative Selection: Choose the products you want to promote; upload your video; and write your ad copy using AI. 3. Campaign Launch & Optimization: Define your audience targeting and daily budget. Optionally, enable AI optimization to automatically adjust your ads for the best results Why Choose Easy Ads for TikTok Ads? - Time-Saving: You can concentrate on growing your business while Easy Ads is running sufficient TikTok ads for you. - Cost-Effective Campaigns: Easy Ads for TikTok helps you manage the ad spend with intelligent insights that drive higher conversions. - User-Friendly: The app is developed for both beginners and experts, providing a smooth advertising experience. Learn More You can learn more on our official webiste here: easyadsapp.com for Shopify marchents or here easyadsapp.com for others. Also, please reach out to our support team at: [email protected].

Last updated on Feb 19, 2026

What are the TikTok Accounts I need to run TikTok ads?

Recently, TikTok stated that 7 million US businesses are using TikTok ads to promote their products. This huge number of businesses that have integrated TikTok ads into their marketing strategy illustrates the powerful impact of TikTok paid advertisements. To run TikTok ads for your own business and experience the potential of these ads, you need 4 main TikTok accounts. These accounts are also called assets, and they help you run TikTok ads effectively. In this guide, we will help you identify these 4 main TikTok assets, what each one is used for, and how to create each one. Let's get started 😎 The TikTok accounts you need to have are: 1. Profile 2. Business Center 3. Ads Manager 4. Pixel What they mean and what they are used for are two primary questions that should be answered before beginning this journey. Let's start with the first account. A TikTok Profile The TikTok profile is the first account you open when signing up to TikTok. Thanks to this account, your business has an official presence on TikTok. It consists of a name, bio, profile image, and posts. Also, it allows you to build a community of followers that leaves their feedback on your posts. In ads, your profile serves as your TikTok identity. This means that your ads will run with your TikTok profile's name and image. Imagine it as your ads’ face. You can learn more about TikTok identity here: What is a TikTok Identity? To create a TikTok profile, follow this guide: Creating an account. Once you're done with creating your TikTok profile, let's jump to the second asset. A TikTok Business Center The TikTok business center is where you manage all your TikTok assets. In it, you'll be able to see your pixel, catalog, ad account, users, and so forth. You can picture it as your control hub. You add users, edit permissions, create or delete accounts, and more. Learn how to create your TikTok business center here: How to set up a TikTok Business Center. When you have a TikTok business center, you can add your profile there along with your ad manager. But what is a TikTok ad managr? That's what will be explained next! 😁 A TikTok Ads Manager This is the core of your advertisement on TikTok. The TikTok ad manager account is where everything happens. In the ads manager, you create your campaigns. Then, you manage them from the same account. After running ads for a while, you may be questioning what is going on and what you should do next. Don't go anywhere, inside the Ads Manager, you see the data of your ads. You analyse this data, and scale your ads with data driven decisions. To create a TikTok ad account, check this article: How to set up a TikTok Ads Manager account. A TikTok pixel Now that you learned what a TikTok profile, business center, and ad manager are, let's tackle the final asset, which is a TikTok pixel. The TikTok Pixel is a small piece of code that you install on your website. It tracks user actions like viewing a product, adding to cart, or making a purchase. Thanks to this asset, you can collect the data of your ads, optimize their performance, retarget warm audiences, and scale results. Congratulations on finishing this small course 🎉You have learned all the key TikTok accounts that you need. See also: TikTok Ads Guide: Transform Your Store into a Sales machine in 2025. For any questions, feel free to reach out via the in-app chat.

Last updated on Feb 19, 2026

How to Create TikTok Ads in Easy Ads for TikTok?

TikTok is one of the most influential platforms worldwide. It has conquered the social media landscape with over 773 million downloads in only one year. This makes TikTok the proper platform for every business seeking to drive sales. You can reach millions of engaged customers and build long-lasting relationships. However, creating effective TikTok ads is not always a straightforward path; rather, it is a challenge that can either lead to a huge prize or to a tremendous loss. Some advertisers burn giant budgets without achieving any results. This can be due to many factors, such as a lack of experience, a flawed strategy, and so forth. In Easy Ads for TikTok, we've seen the struggle. Many merchants contacted us looking for guidance, which motivated us to create Easy Ads for TikTok. This app is designed to help advertisers, like you, create converting TikTok ads without requiring knowledge or experience. In this article, you'll learn how to create your TikTok ads easily and drive sales. 😁 Before starting, keep in mind that you must have the following accounts: - TikTok Profile - TikTok Ad Manager - TikTok Business Center - TikTok Pixel Don’t worry about catalogs—Easy Ads for TikTok automatically generates one for your campaign, so you focus on creating ads that convert. If you don't have one of these accounts, you only need to check this guide: TikTok Ads Guide: Transform Your Store into a Sales Machine in 2025 In the first section of that course, we've outlined step-by-step instructions on how to create each account. Once you're done making them, let's begin assembling your ads. In Easy Ads for TikTok, you need to follow only four steps to launch your ads. Here are these four steps: Step 1: Install Easy Ads for TikTok The first step is to install Easy Ads for TikTok in your store. Here is how: 1. Find Easy Ads for TikTok on the Shopify App Store here: Easy Ads for TikTok on Shopify App Store. 2. Click on "Install" and approve the bill. 3. Click on "Start Free Trial". Easy Ads for TikTok offers a free 10-day trial, which will be activated automatically on your account. After starting your free trial, you'll move automatically to the second step. Step 2: Connect TikTok Accounts To run TikTok ads, you need to connect the following accounts in this order: - TikTok Profile - TikTok Ad Account - TikTok Identity - TikTok Pixel | To guarantee a quick connection, you should ensure all accounts are linked in your TikTok Business Center with full permissions. If you're new to the TikTok advertising environment, it's normal to be confused in how to connect them all easily. Don't worry! We've written these comprehensive guides for connecting each account. Please check the following resources: - TikTok Profile - TikTok Ad Account - TikTok Identity - TikTok Pixel When you see all your accounts connected, proceed by clicking the “Next” button at the bottom of the screen. Step 3: Preview Ads In this stage, you will see a preview of your TikTok ads. Thanks to this preview, you view your ads like a customer and refine your messaging. You may modify the following elements: - The Ad Copy: The ad copy is the text you’ve on the top of your video. This is a key message in which you directly communicate with your customers. You should edit it to create a persuasive and distinct narrative. - The Promoted Products: Besides the ad copy, you also control how many products to add in your campaign. This enables you to highlight your most appropriate or high-performing items. Once you’re satisfied with the look of your ads, click on “Next” to move to the final step. Step 4: Set Targeting, Budget, and Launch Now, you’ll be in control of the most important settings: - The Ad Targeting: At this level, you must put together an audience to which your ads will target. You can set which locations you want to target. Then, you may refine your audience through the age ranges, genders, and interests. - The Daily Budget: Determine the daily budget that you’ll be using for your campaign. When you are ready, click “launch.” Your advertisement will then enter the review process. Typically, TikTok reviews advertisements within 24 hours. If you have any questions or require assistance, please contact our support team at [email protected].

Last updated on Feb 19, 2026

How Can Easy Ads for TikTok Help Me?

TikTok has over 3 billion downloads and over 1 billion active users. These impressive numbers made TikTok one of the most used apps worldwide. The platform has a massive and faithful user base, which makes advertising on TikTok through paid ads a must for all advertisers. TikTok ads are a powerful method to reach more customers and drive sales. However, running ads that actually convert is not as easy as it appears. That’s why we developed Easy Ads for TikTok. Thanks to Easy Ads for TikTok, you can create profitable TikTok ads easily and effortlessly. After only 3 steps, you'll launch an AI-powered TikTok campaign. Easy Ads enables you to: - Create Converting TikTok Ads - Analyze Performance - Scale Results Let's break these features down! 😁 Create Converting TikTok Ads With Easy Ads, the ad creation doesn't take hours. Instead, you create your ads in 5 minutes. With a simple 3-step setup, you move from installing to launching an effective TikTok campaign.  Here is a small breakdown of each step:  - Install & Connection: Add Easy Ads for TikTok from the Shopify App Store or TikTok App Store, connect your TikTok Ads Manager, and activate your free trial. - Select & Create: Choose the products that you want to run ads for, and use the Easy Ads AI to generate attractive ad copy for you. - Launch & Optimize: Select your audience, set a daily budget, and optionally enable the AI optimization. Creating TikTok ads with Easy Ads is this simple! On top of that, it comes with many AI tools such as ad copy generation, intelligent targeting, and more. Analyze Performance After running your ads, you start analysing how they perform. This is where many advertisers get stuck—but with Easy Ads, the analysis is simplified. The Easy Ads dashboard displays the data collected by your ads. You see all the important data through the key metrics such as impressions, clicks, conversions, and orders in real time. Then, you can easily identify the best-performing campaigns, so you scale accurately. If you’re still unsure about what’s working and what's not, Easy Ads’ support team is always prepared to guide you with data-driven insights. The app goes beyond creating effective TikTok ads, but it also helps you analyze your ads data like a pro. Scale Results Most advertisers are not sure how to scale their TikTok ads. This is a huge problem as scaling is where the real growth happens.  This issue is over with Easy Ads. The app combines AI automation tools with expert human support to help you scale confidently. It'll automatically modify the ads for better results. Furthermore, you don't need to go through the confusing process of identifying the winning ads and scaling the budget correctly without burning money. Our support team will guide you through all of that. You can scale your results and reach your ideal ROAS without any stress. Want to Learn more? Try it yourself by installing Easy Ads for TikTok from the Shopify App Store and enjoy a 10-day free trial.  If you need help, feel free to reach out anytime at [email protected].

Last updated on Feb 19, 2026

How to Create a TikTok Pixel?

A pixel is one of the most important things you need to run ads on TikTok. Actually, you can't launch ads without a pixel. You'll use the pixel to see how your TikTok ads are performing. It tracks what people do after they click on your ad. For instance, you'll utilize the pixel to find out how many people saw your products, added them to their cart, bought them, and so on. To create a pixel, just follow these simple steps: 1. Log in to your TikTok Business Manager here: business.tiktok.com. 2. In the left-hand menu, click “Assets” and select “Pixels.” 3. Click “Add Pixel.” 4. Select “Create a New Pixel.” 5. Enter your store’s domain. 6. Choose your preferred installation method: Method 1: You install your TikTok pixel manually. To do that, select manual integration. Then, add the name of your pixel, and TikTok will provide you with a specific code. You need to copy this code and paste it into the header section of your website. This will allow you to create your pixel and install it in your store at the same time. Method 2: Pick the second method if you want an easier option. You can install your pixel in your store with the "Partner Integration". It means that you only need to seelct the integration that suits your website, and follow the required steps. For example, if you've a Shopify store, use the Shopify integration to finish the process of creating your pixel and installing it in your store. Read this article to learn step-by-step how to install your pixel in your store: How to Set Up TikTok Pixel on Your Website ||| To finish the creation process of your pixel, you should install the pixel in your store. Still Confused? Don't worry! Our support staff can be reached at [email protected].

Last updated on Feb 19, 2026

How to Connect a TikTok Identity in Easy Ads for TikTok?

Before connecting your TikTok identity to Easy Ads, you need to pick which TikTok “identity” you want to use. TikTok offers two options: Option one: You use your regular TikTok profile as your TikTok identity. Basically, you utilize your existing profile as your ad identity.  Option two**:** You create a “custom identity.” This is where you build a whole new face for your ads.  Alright, now that you understand the difference between the two types, here’s how you can connect each TikTok identity to Easy Ads. How to Connect Your TikTok Profile Identity? To use your TikTok profile as your TikTok identity, you need to connect your TikTok profile to Easy Ads. Here is how to do that:  1. Open your TikTok account in an empty tab. 2. Flip back to Easy Ads for TikTok. 3. Smash that “Connect TikTok Account” button. 4. Follow the steps to authorize the connection. Boom, done. Your TikTok profile is now your ad identity. This is perfect if you wanna keep things consistent.  How to Connect Your Custom Identity? If you prefer to create a new custom identity and connect it to your ads, here is how:  1. Open up Easy Ads for TikTok. 2. Click “Connect TikTok Account.” 3. Hit up “Create Identity.” 4. Slap in a name and upload an image that screams your business.  Save it, and your shiny new custom identity pops up, ready to be used in your campaign. | Heads up: each custom identity is a one-hit wonder—you use it for one campaign, then you gotta make a new one for the next. A Common Question About TikTok Identity: Sometimes TikTok restricts your identity. This can mean one of these two cases: Case 1: Your identity name or image doesn’t comply with the TikTok’s advertising rules. Case 2: You don’t have full permission to use your TikTok account for ads. To fix it: 1. Read the TikTok’s Advertising Policies and ensure your name, image, and content comply with their guidelines.  2. Open your TikTok Business Center, look for "Accounts", and examine your Ad Account status. It needs to be “active” and you need “full control”.  Still stuck? Don’t suffer in silence—hit up support: - Check the Help Center for guides and FAQs. - Connect with our team via our website. And that’s it. Go forth and conquer TikTok ads.

Last updated on Feb 19, 2026

What is a TikTok Identity?

To run TikTok ads, you’ll need a TikTok Identity. Therefore, in this guide, we'll break down these main points: 1. What is a TikTok Identity? 2. What are the Types of TikTok Identity? 3. How to Create a Custom TikTok Identity? Let's start... What is a TikTok Identity? A TikTok identity is the profile that will be used to run your TikTok Ads. Think of it as the face of your ads. It contains the name and image appearing at the top of your ads. What are the Types of TikTok Identity? There are two types of TikTok identity: - TikTok Profile: The first type of TikTok identity is the TikTok Profile. Your ads appear as if they’re posted by that TikTok account. In other words, the image and name of the TikTok profile will be used to run the ads | This is the most authentic option because people can click through to your TikTok profile. - TikTok Custom Identity: The second type is a custom identity. If you don't wish to use your TikTok account, you can create a custom identity. How to Create a Custom TikTok Identity? To create a TikTok Identity, you need to follow these steps: 1. Open your Al-Easy Ads for TikTok app on your store. 2. Connect your TikTok Profile and TikTok Ad Account. 3. In the TikTok Identity section, click on "Create Identity". 4. Add "Identity Image" and "Identity Name", and click on "Save". Related: I can’t see/select my TikTok Identity For any questions, feel free to contact our support team at [email protected]. We would love to help!

Last updated on Feb 19, 2026

How to Connect My TikTok Pixel in Easy Ads for TikTok?

The TikTok pixel is a piece of code that allows you to track the performance of your ads. It is a key element. Therefore, you can't create TikTok ads without connecting it. This guide will help you do that by following three steps. Step 1: Claim Full Control of the Pixel The first action you should take after creating your TikTok pixel is to claim full control of it. This ensures you can use it in your ads. Even if you made the pixel, you still need to claim ownership of it. Here is how to do that: 1. Open your TikTok Business Center. 2. From the left menu, click Assets. 3. Select the pixel you want to use. 4. Click Link Accounts, choose your TikTok account, and click Done. 5. Go to Members, click Add Members, select your name, and enable all permissions. Now, you've full control of your pixel. You can jump to the second step. 😁 Step 2: Install the Pixel in Your Store After having all the needed permissions to use the pixel, you need to install it in your store. To install your pixel in your store, follow these steps: 1. Access TikTok Events Manager. You can do that by opening your TikTok Ads Manager, clicking on "Tools", and going to "Events." 2. Connect the data source. On the sidebar, you should click on “Connect Data Source”. Then, select “Web” to connect your website, and enter your website URL. 3. Choose an integration method. Start by selecting the "Partner Integration" and pick your website platform (e.g., Shopify, WooCommerce). Then you only need to follow the platform-specific steps provided by TikTok. If you're still not sure if your pixel is installed in your store, you can find more details here: How to Set Up TikTok Pixel on Your Website Congratulations 🎉, you have finished the most important steps. You've full control to use your pixel and you've installed it in your store. Now, the final step is where you connect the pixel to your Easy Ads. Step 3: Connect the Pixel to Easy Ads for TikTok To connect your pixel to Eaasy Ads: 1. Install Easy Ads for TikTok through the Shopify app store. 2. Connect your TikTok account. Since you have full control over of the pixel, it should automatically be added once you link your TikTok account to Easy Ads. If you connected your TikTok account, yet can't see your pixel. You can check this article: I can’t See/Select My TikTok Pixel Do you Still Need help?  No worries! Contact our support team at [email protected]. We'd love to help!

Last updated on Feb 19, 2026

How to Create a TikTok Ads Manager Account in 2025: Complete Setup Guide

The influence of TikTok on digital marketing is inarguable. Since its dawn, the platform has achieved significant milestones, including a fast increase in popularity and outstanding engagement rates. The platform's engaging and exceptional features have acquired a faithful community that brands shouldn't overlook. Instead, they've now access to this massive audience and to new growth opportunities through TikTok ads. To initiate the TikTok advertising program, advertisers must have a TikTok ads manager. If you don't have one, don't worry! 😎 In this course, you'll learn: 1. How to Create a TikTok Ad Manager? 2. How to Make TikTok Ads? But, before we start, you need to have: - An email address.  - A credit/debit card or bank details for billing.  - A phone for two-factor authentication. - Access to your website to add the TikTok Pixel. - A TikTok Business Center. You don't have a Business center, we've got you. Here is a small guide to create one: 1. Log in to your TikTok for Business account by visiting: Business Center website. 2. Select your business type: Either advertiser or agency. 3. Enter all the information required, such as your country and the name of your business. 4. Create. ||| Make sure that your company name and Business Center name match. Also, ensure the time zone and currency are correct. This information is key, and you can't change it once the business center is created. You can't finish the process of creating your ads manager and your ads without adding these items. Therefore, preparing them upfront will clear the path for you. When you're done, let's create your ads manager. How to Create a TikTok Ad Manager? The Ad Manager is one of the key accounts. It allows you to create, manage, and optimize your ads. Therefore, you can't launch TikTok ads without it. You need to follow these steps to create your ad manager: 1. Log in to: business.tiktok.com. This is your business center you created above. 2. Click on "Accounts" in the sidebar menu. 3. Click on "Add Advertiser account": the advertiser account here is another name used to refer to the Ads Manager. 4. Select "Create New" and add all the information required. 5. When you're finished, click Go to Ad Manager. Great job! TikTok will review your account. All you need to do now is wait 24 hours so TikTok finish the review process and approve you advertising account. | If you want to check the status of your account, go to "Accounts" section in your business center. There, you'll confirm if your account is approved or not yet. Only after it's approved, you'll go ahead and create your ads using your new TikTok ad manager. How to Make TikTok Ads? Congratulations on creating your first TikTok ad manager. Now, let's set up your ads. Here is how to create TikTok ads using your accounts and Easy Ads for TikTok: 1. Install Easy Ads for TikTok: The first step to create your ads is to download Easy Ads on your store. You'll find it on the Shopify App Store here: Easy Ads for TikTok. Once installed, you'll start your 10-day free trial. The free trial allows you to create ads and test the effectiveness of the app with no commitment. 2. Connect Your TikTok Accounts: After starting your free trial, you'll automatically move to the second step. Here, you need to link your TikTok Profile, Ad Account (Ad Manager), Identity, and Pixel to Easy Ads. When you connect your TikTok assets, please click on "Next", to move to the third step. 3. Preview Your Ads: In this step, you'll preview your ads like a customer. Also, you'll be able to customize your ad copy and choose your products. Then, click on " Next" to move to the final step. 4. Set Targeting & Budget: You're on the last step before launching your ads; here, you need to set your targeting and budget. Starting with which locations you want to reach and ending with how much budget you want to use. To launch your ads, simply scroll down and click “Launch Ads.” This action will finalize the setup of your TikTok advertisements. For further information, please consult the following article: How to Create TikTok Ads in Easy Ads for TikTok? You can also contact us here: [email protected]. We would love to help you in any step of the way.

Last updated on Feb 19, 2026

How to Change Your TikTok Identity Connected?

Your TikTok identity is a key element of your TikTok ads. Therefore, connecting the right one is critical. If you selected the wrong TikTok identity for your ads, you can easily change it through the following steps: Case 1: Connecting a New Custom Identity. To change your custom identity, here is how: 1. Open the "Easy Ads for TikTok" app. 2. Click on "Create Identity". 3. Add a name and an image to create your new custom identity. 4. Click on "Save". Once you are done, you'll have a new custom identity to use in your ads. You'll just need to select it. 😍 Case 2: Connecting a TikTok Profile Identity. However, if you want to change your profile identity, here is how to do that: 1. Open the TikTok Profile you want to connect to in a tab. 2. Go back to Easy Ads, and click on "Disconnect," which you'll see in front of your TikTok profile name. 3. After disconnecting the TikTok profile, you can connect a new one by clicking on "Connect TikTok Account". 4. Follow the instructions, and you'll see the new TikTok account connected. Also, it will automatically be added as your new TikTok identity. A Common Question: How to Change the TikTok Identity After Launching the Ads? If you've already launched your TikTok campaign, but you still want to change the TikTok identity used. Here is how to do that: 1. Open the "Easy Ads for TikTok" app and click on your TikTok campaign. 2. Click on "Settings". 3. Click on "TikTok Accounts". There, you can follow the same steps mentioned above to change the identity connected. Do you Still Need help? No worries! You can contact our support team at [email protected]. We would love to help!

Last updated on Feb 19, 2026